
An entrance with its own pace
“Enter the studio” opens the site and “Handmade.” sets the tone from the first headline.
Independent concept · Web, interaction
A fictional pottery studio. It first shows how a piece is made; then three courses are compared and a date with free places is chosen, with the price shown before anything is sent.


The challenge
Someone unsure between pottery courses does not yet know what sets them apart, when each starts or what it costs. Asking for a choice now asks them to decide blind.
The design question: how do you teach the process and arrive at the form with a course, a date and a price already clear?
Design decisions
Each one can be checked in the demo.

“Enter the studio” opens the site and “Handmade.” sets the tone from the first headline.

Wedging, throwing, drying, glazing and firing are stepped through by hand. “Play the process” advances every 6 seconds and pauses when a step is chosen. With reduced motion it never plays by itself.

The three courses are compared on the same attributes: level, material, piece, when and price. On mobile they swipe horizontally, instead of stacking three long cards.

Choosing a course shows its next three dates with free places (full ones disabled). Guests are capped at that date’s free places and the summary shows the total before “See my enquiry”.
What you can try
To see the decisions at work, in this order.
Step through the process or press “Play the process”.
Compare the three courses and choose Glazing and firing.
Notice the full date and pick another.
Adjust the number of people and press “See my enquiry”.
Behind the interface
Dates are calculated from the day of the visit, with fictional places and prices. No requests are sent and no booking is confirmed.
With more time
These are hypotheses for a test I have not run yet, not results.
I can walk you through how I reached each decision in this concept.